At Totum Talent, we are currently seeking a Social Media Performance Creator for a company dedicated to providing legal services.
OBJECTIVE :
Drive audience growth and engagement by creating high-performing social media content that captures attention, leverages trends, and continuously optimizes results through data-driven testing and iteration.
RESPONSABILITIES:
Create high-volume, short-form content across social media platforms, ensuring alignment with platform algorithms and audience behavior.
Develop engaging hooks and storytelling formats to maximize attention, retention, and engagement.
Generate and execute content ideas based on trends, performance insights, and marketing strategies.
Record, edit, and produce video content optimized for digital platforms using industry-standard tools.
Plan and manage content calendars, coordinating with marketing and creative teams for timely execution.
Monitor social media trends, competitor activity, and emerging formats to keep content relevant and competitive.
Analyze performance metrics (reach, engagement, retention) and continuously optimize content through testing and iteration.
Collaborate with paid media teams to develop and adapt content for advertising campaigns.
Engage with the audience through comments and messages, fostering interaction and community growth.
Leverage AI tools to enhance content creation, streamline workflows, and improve overall performance.
Requirements:
Advanced English
Travel Availability
Bachelor's degree in Marketing, Communications, Media, or related field (preferred).
MANDATORY EXPERIENCE:
Experience producing social media content for brands, agencies, or digital platforms.
Strong understanding of social media growth mechanics, including hooks, retention patterns, storytelling structures, and viral content formats.
Proven experience producing high-performing short-form content (Reels, Tik Tok, Shorts).
Portfolio demonstrating strong storytelling, hooks, and engagement required.
Experience using AI tools to accelerate content production workflows
