Position Tasks & Responsibilities: Community Content Operations
Plan, publish, and maintain content within the APP's community section.
Design themed campaigns and UGC (User-Generated Content) incentive programs to boost user engagement and activity.
Monitor and moderate community content to ensure a positive and healthy environment.
User Relationship Management
Manage core users (e.g., seed users, KOLs), building strong interaction channels.
Gather user feedback and insights to support product iteration and experience optimization.
Develop a user-tier system to nurture KOCs/KOLs and enhance user loyalty.
Data Monitoring and Optimization
Track key community metrics (e.g., user activity, content publishing, retention).
Optimize operational strategies and content planning based on analytics.
Event Planning and Execution
Plan and execute in-app events (e.g., car showcase, check-ins, review challenges).
Collaborate cross-functionally with marketing and product teams to deliver joint campaigns.
Content Management and Editing
Create or curate high-quality content (text, images, videos) to improve visibility and engagement.
Build and maintain a content calendar and tagging system for better content discovery and retention. Requirements: Education: Bachelor's degree or above in Communications, Marketing, Journalism, or related fields
Experience: Minimum 2 years in community or content operations; experience in automotive or internet communities preferred
Skills: Strong understanding of community growth, user interaction, and campaign management
Analytical: Proficient in Excel and user analytics tools (e.g., Data Focus, Growing IO)
Communication: Excellent communication and cross-functional coordination skills