Smartly helps the world’s most ambitious brands launch faster, scale smarter, and deliver ads that don’t just show up—they show results. We’re where insights, automation, and creativity come together from the start to transform fragmented workflows into fully aligned performance systems.
As Smartly has grown across Latin America, we’ve built strong partnerships with leading brands, agencies, and platforms. Now, we’re looking for an experienced and entrepreneurial General Manager of Lat Am to deepen these relationships, scale our presence, and drive the next phase of growth across the region.
As General Manager of Lat Am, you will:
Lead
all customer-facing functions
in the region, including Customer Success, Sales, and Partnerships.
Oversee the
regional customer success team
to ensure strong client outcomes, retention, and expansion.
Drive
new business generation , including pipeline development, lead generation, and senior-level prospect engagement.
Activate Agency business through strategic relationships and prioritization.
Build and maintain
executive-level relationships
with customers, prospects, agencies, and platform partners to strengthen our market position.
Own and execute Smartly’s
go-to-market strategy
for Lat Am, including competitive positioning, pricing, and narrative.
Shape and implement the
regional hiring strategy , ensuring we build and scale the right teams to meet market opportunities.
Collaborate closely with global leadership, reporting directly to the
Chief Commercial Officer , to align Lat Am’s strategy with overall company priorities.
Represent Smartly externally as a senior leader and spokesperson in the digital advertising ecosystem.
What we’re looking for:
Proven experience as a
Head of Region, GM, or senior commercial leader
overseeing multiple functions (e.g. Customer Success, Sales, Partnerships).
Deep expertise in the
digital advertising ecosystem , with strong knowledge of agencies, brands, and platform partners in Lat Am.
Strong track record in
building and scaling teams , with experience in hiring, coaching, and developing high-performing leaders.
Demonstrated success in
driving revenue growth , building C-level relationships, and managing strategic partnerships.
Strategic thinker with the ability to
shape go-to-market narratives, pricing strategies, and competitive positioning.
Excellent communication and leadership skills, with fluency in
Spanish and Portuguese
(English proficiency also required).
Hands-on, entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment.
About Smartly
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.
Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with Pw C validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6 B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and Tik Tok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best. Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.
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