Drive the growth and profitability of the Accessories business segment by developing and executing innovative marketing strategies, optimizing sales performance through data-driven analysis, and fostering strong collaboration with global teams.

Ensure the alignment of regional and global objectives while enhancing operational efficiency through strategic KPI management.

Marketing Strategy & Activation – Developing and executing innovative marketing strategies and disruptive activations to drive growth in the Accessories segment.

Global Collaboration – Partnering with international teams to align strategies, share best practices, and achieve regional and global business objectives.

To find new opportunities of products according to market and business necessities.

Sales Analysis & Forecasting – Conducting in-depth sales performance analysis, developing accurate forecasts, and optimizing inventory management to improve efficiency and sales effectiveness.

Field Operations Performance Management – Designing, implementing, and monitoring KPIs to measure and enhance the effectiveness of the sales field operations team.

Ensure advertising and communication material for all accessories.

Field Operations Performance Management – In a small scale, managing sales teams, tools and data to improve efficiency and productivity.

Follow up with field operations team in a weekly basis providing accurate information about market opportunities.

Incentive budget management – ensuring accurate processing of purchase requisitions for incentives and calculation.